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OTL#874 - HitchFire

From the founders of Tepui, the leader in roof top tents, comes Hitchfire! Inspired by adventure, road trips, and the love of the outdoors, HitchFire leads a new category in hitch-based accessories. Based out of Santa Cruz, CA, HitchFire is pioneering Adventure Grilling™ from coastal getaways, to the mountain escapes, and everything in between.

OTL#872 - Iman Moshari "Who's Who in Santa Cruz" (Episode 19)

Iman's journey from Tehran, Iran, to the United States is a testament to his unrelenting resilience. At age four, he and his mother emigrated to the US to pursue a better life, where they faced numerous challenges, including prejudice, pov erty, and health issues. Despite these difficulties, Iman's perseverance and determination did not waver. He is the recipient of his district's "Student of the Year Award" and was recently accepted into prestigious summer programs at Stanford and Johns Hopkins University. His Rise project, "Bikes4All," is a nonprofit initiative committed to making bicycles accessible to individuals of all ethnicities, races, genders, and beliefs. Iman values helping others and hopes to pursue a career in medicine. He aspires to create a medical practice in the impoverished areas of his home country, providing free healthcare for those in dire need.

OTL#870 - "Who's Who in Santa Cruz" - Kim Rutherford (Episode 18)

Open Ocean Swimmer ……While some of us dance around it, Kim is forthcoming about her competitive nature, and is quick to acknowledge the desire to be “the first”, “the oldest”, “the fastest” in a sport where the water is open and we just have to seize the opportunities before us. Kim sure makes it sound easy to look past the walls you hit during a big undertaking, but selflessly attributes her dogged determination to everyone who has made her impossible swims possible.

OTL#869 - Dave Ebert

Dave Ebert is known as the ‘Lost Shark Guy’ and throughout his career he has searched for, and frequently found, those unknown or little-known sharks, rays and ghost sharks that most people know almost nothing about. How did I get interested in sharks? It started with his parents who gave me a book when he was about five years old. Thumbing through the pages and looking at the various illustrations, he thought these were the coolest critters he had ever seen! He was hooked at an early age and decided to make it my lifelong passion to travel and search for these unusual sharks.
He has always been an explorer at heart and what better way to explore the world than to travel and search for ‘lost sharks’! ‘What is a “lost shark”?’ you might ask. It is basically most species except for those charismatic ones, such as the white shark, that feature in numerous documentaries and in shark attack horror movies. With the exception of Shark Week’s successful Alien Shark< and Extinct or Alive series that feature rare species such as the megamouth and goblin sharks, most shows of this nature only feature the large, toothy variety of sharks. he made it his mission to search for, discover and document the ‘lost sharks’.

OTL#861 - "Who's Who in Santa Cruz" (Episode 12) - Cindi Busenhart

Cindi Busenhart, the Founder and CEO of MERGE4, has revolutionized the sock industry for action sports enthusiasts. MERGE4's unparalleled commitment to style and performance has resulted in socks that not only look great but can withstand the most rigorous demands of active individuals and extreme athletes, while providing maximum comfort and functionality. Boasting a list of artists and athletes deeper than Lake Tahoe, MERGE4 has rightfully earned its place as the ultimate sock company.

Cindi's contributions to the action sports industry extend beyond sock innovation. Her role as the former owner and President of Sessions and ESTE since 1990 has been instrumental in designing, developing, sourcing, producing, marketing, and selling high-quality products for snowboarding, skiing, and skateboarding. Additionally, her leadership as the Board Vice Chair of Snowsports Industries of America has made a significant impact in the industry.

OTL#860 - "Who's Who in Santa Cruz" (Episode #11) - Alayna Nathe

Is a lifelong athlete, I’ve always been passionate about health, wellness, hydration, and nutrition. Since 2018, I have focused primarily on helping educate people about the importance of proper hydration for health longevity and the reduction of inflammation & disease. I have recently brought my passion for water education into the Fourwalls of a brick and mortar “Living Water Store” Blue Zone Waters is an experiential retail location. Customers are gifted free ionized water daily while absorbing information to help them make the best water choices for their home & family. My aim is to revolutionize the way people think about and understand the role water plays in their lives and for their health.