Cindi Busenhart, the Founder and CEO of MERGE4, has revolutionized the sock industry for action sports enthusiasts. MERGE4's unparalleled commitment to style and performance has resulted in socks that not only look great but can withstand the most rigorous demands of active individuals and extreme athletes, while providing maximum comfort and functionality. Boasting a list of artists and athletes deeper than Lake Tahoe, MERGE4 has rightfully earned its place as the ultimate sock company.
Cindi's contributions to the action sports industry extend beyond sock innovation. Her role as the former owner and President of Sessions and ESTE since 1990 has been instrumental in designing, developing, sourcing, producing, marketing, and selling high-quality products for snowboarding, skiing, and skateboarding. Additionally, her leadership as the Board Vice Chair of Snowsports Industries of America has made a significant impact in the industry.