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OTL#861 - "Who's Who in Santa Cruz" (Episode 12) - Cindi Busenhart

Cindi Busenhart, the Founder and CEO of MERGE4, has revolutionized the sock industry for action sports enthusiasts. MERGE4's unparalleled commitment to style and performance has resulted in socks that not only look great but can withstand the most rigorous demands of active individuals and extreme athletes, while providing maximum comfort and functionality. Boasting a list of artists and athletes deeper than Lake Tahoe, MERGE4 has rightfully earned its place as the ultimate sock company.

Cindi's contributions to the action sports industry extend beyond sock innovation. Her role as the former owner and President of Sessions and ESTE since 1990 has been instrumental in designing, developing, sourcing, producing, marketing, and selling high-quality products for snowboarding, skiing, and skateboarding. Additionally, her leadership as the Board Vice Chair of Snowsports Industries of America has made a significant impact in the industry.

OTL#860 - "Who's Who in Santa Cruz" (Episode #11) - Alayna Nathe

Is a lifelong athlete, I’ve always been passionate about health, wellness, hydration, and nutrition. Since 2018, I have focused primarily on helping educate people about the importance of proper hydration for health longevity and the reduction of inflammation & disease. I have recently brought my passion for water education into the Fourwalls of a brick and mortar “Living Water Store” Blue Zone Waters is an experiential retail location. Customers are gifted free ionized water daily while absorbing information to help them make the best water choices for their home & family. My aim is to revolutionize the way people think about and understand the role water plays in their lives and for their health.

OTL854 - "Who's Who in Santa Cruz" (Episode #7) - Lora Lee Martin

Political advocate Lora Lee Martin is my go to person when I want to learn about local Santa Cruz politics, she always has her finger on the pulse as to what is going on.... From her days in former President Jimmy Carter's White House to now her home town of Santa Cruz her love of politics and service is part of her DNA.